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The Pros and Cons of Having AI Interact with Your Customers
ChatBots | Marketing Automation

The Pros and Cons of Having AI Interact with Your Customers

ByFred Vinson

What do you think of when you think of artificial intelligence? If your thoughts veer to the ominous HAL in 2001: A Space Odyssey, you’re not alone. And yet, in my opinion it’s a mistake for small business owners to avoid investing at least a little bit of time and money in AI. It’s a…

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5 Ways to Use Marketing Automation to Increase Your Sales
ChatBots | Marketing Automation

5 Ways to Use Marketing Automation to Increase Your Sales

ByFred Vinson

The robots are coming for your business. Okay, that might be a slight exaggeration, but the truth is that in recent years, artificial intelligence has become more sophisticated than ever before. And while you might think that investing in marketing automation is for huge companies with huge budgets, the truth is that marketing automation is…

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