One of the things that modern consumers want from digital marketing is personalization, as long as it’s done right (see the title above for an example of how NOT to do it). This can be overwhelming at times, especially for small business owners who believe they don’t have the resources needed to personalize. In reality,…
In this day and age, effective online advertising can be the difference between surviving and thriving for small businesses. With the sheer number of people that use the internet and the tools available to target them by factors like age, interests, location, and more, businesses that don’t pay much attention to advertising online risk severely…
If one thing has become clear, it’s that small businesses can’t just wait out COVID-19 and hope for the best. We’re over eight months into the pandemic, and no one knows how much longer it will be before a vaccine is approved and distributed. According to research by The Atlantic, it could be well into…
