7 Tips for Effective Copywriting
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7 Tips for Effective Copywriting

Professional copywriters are experts in sales and human psychology. They know what makes people tick and how to connect with an audience to get them to spend their hard-earned dollars on a product or service. They’re also very expensive. A top-tier copywriter can charge upper five-figures to write a website. And many small businesses aren’t…

7 Content Marketing Tactics Every Small Business Should Steal
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7 Content Marketing Tactics Every Small Business Should Steal

Ad campaigns are still effective, but the truth is they’re not as effective as content marketing. Bill Gates proclaimed “Content is king” back in 1996 and his words have proven to be remarkably prescient. Web users expect top-notch content from the companies they follow. Easier said than done, right? Well… maybe. There are lots of…

Try Content Upgrades for a Higher Conversion Rate
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Try Content Upgrades for a Higher Conversion Rate

If you’re working on growing your email list, you probably have a lead magnet to encourage sign-ups. This piece of free content entices leads to give you their email addresses, in return for a guide, video training, case study, or whatever “goody” you’ve chosen to give away. Lead magnets are still useful, but they’re not…

Use Tailwind to Promote your Content on Pinterest
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Use Tailwind to Promote your Content on Pinterest

If you have a business blog, driving traffic is probably your #1 issue (after creating content, that is!). A good SEO strategy is a major component to getting more website visitors, but it takes time. And competing with bigger, more established businesses can be tough. Many bloggers rely on Pinterest to drive more traffic to…