5 Advertising Networks Every Small Business Should Consider Using (Beyond Facebook!)
Digital Marketing | Facebook Marketing | Paid Search | Social Media

5 Advertising Networks Every Small Business Should Consider Using (Beyond Facebook!)

In this day and age, effective online advertising can be the difference between surviving and thriving for small businesses. With the sheer number of people that use the internet and the tools available to target them by factors like age, interests, location, and more, businesses that don’t pay much attention to advertising online risk severely…

How to Incorporate a Facebook Ads Retargeting Strategy Into Your Marketing
Facebook Marketing | Digital Marketing | Paid Search

How to Incorporate a Facebook Ads Retargeting Strategy Into Your Marketing

If you haven’t already, it’s definitely time to incorporate Facebook Retargeting into your marketing strategy. But first, what is retargeting? Put simply, it’s a marketing tool used to “target” those prospects who have, in some way, shown interest in your website in the past. Why is this such a great idea? Well, those potential customers…