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7 Tips for Effective Copywriting
Content Marketing | Digital Marketing | Traffic Generation

7 Tips for Effective Copywriting

ByFred Vinson

Professional copywriters are experts in sales and human psychology. They know what makes people tick and how to connect with an audience to get them to spend their hard-earned dollars on a product or service. They’re also very expensive. A top-tier copywriter can charge upper five-figures to write a website. And many small businesses aren’t…

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The Scientific Approach to Growing Your Business
Digital Marketing

The Scientific Approach to Growing Your Business

ByFred Vinson

There are only two ways to increase profitability — to increase sales, or to cut expenses. Some strategies for increasing sales are huge undertakings. A new product line or a major marketing campaign cost major time and money. But without a major investment, you can increase your sales by improving your conversion rate — the…

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Unlock the Potential of the Gig Economy for Your Business
Digital Marketing

Unlock the Potential of the Gig Economy for Your Business

ByFred Vinson

Is the rise of the gig economy the best thing that ever happened to small business? Okay, maybe that’s an overstatement. But the benefits are big. For businesses on a limited budget who need some experienced help, the increase in freelancers has been a boon. Companies are no longer forced to choose between an industry…

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What is Clubhouse, and Do You Need It for Business?
Digital Marketing | Social Media

What is Clubhouse, and Do You Need It for Business?

ByFred Vinson

The newest social media app on the scene is an invite-only platform called Clubhouse. With its exclusivity and limitation to iPhones (for now), there are a lot of questions about this new app and what it brings to the table. Get a quick overview of Clubhouse and learn if it’s worth your time and attention!…

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Is it Time to Say Goodbye to the Office?
Business | Digital Marketing

Is it Time to Say Goodbye to the Office?

ByFred Vinson

The COVID-19 pandemic has forced us to take a long, hard look at some things we used to take for granted. Over the past year, we’ve explored the wide world of masks, found a new appreciation for our wonderful public school teachers, and learned about the true value of toilet paper. We’ve also learned that…

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Getting Comfortable with Mobile First Web Design
Digital Marketing | Mobile Marketing | Website Design

Getting Comfortable with Mobile First Web Design

ByFred Vinson

The way people interact with the internet has evolved. When the web was new, all internet traffic came from a desktop computer. While some early smartphones were released throughout the 2000s, they could only access a “dumbed down” version of the internet. Everything changed in 2007, when Apple released their first iPhone. Suddenly, we could…

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  • 7 Tips for Effective Copywriting
  • The Scientific Approach to Growing Your Business
  • Unlock the Potential of the Gig Economy for Your Business
  • What is Clubhouse, and Do You Need It for Business?
  • Is it Time to Say Goodbye to the Office?

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