Being a content creator can feel like the Indy 500. The gas pedal is on the floor, but it’s just left turn after left turn. And every time you lift your head and look around, you’re on the same oval track, unable to punch through the pack of cars keeping pace around you. In the…
Guest posting has long been a tool in the content marketer’s arsenal. But it’s still one of the more misunderstood tactics, with unscrupulous SEOs sending out poorly written content and breaking the rules for links. When done right, guest posting still has a lot of value. So we’re going to talk about what it is,…
The goal of any legitimate SEO strategy is to funnel more traffic to your website. But instead of seeking to rank high on the first page of Google Search’s results (which is important in its own right), today I’m going to go over X tips for landing features snippets on Google Search. A featured snippet…
Some marketers focus the majority of their efforts on keyword research and content creation. And while those are certainly important pieces to the content marketing puzzle, they’re not the entire puzzle. You can write post after post of perfectly optimized content, but unless other sources are leading people to that content, your site won’t succeed…
Both paid and organic marketing have a place in your marketing strategy, but what are they and how can you get the most out of both methods? Read on to learn more! What Are Organic and Paid Marketing? Organic Marketing Organic Marketing is less costly than paid (hence the name). Instead of spending lots of…
Keywords are one of the most often-cited and perhaps least understood aspects of SEO. Content marketers from rank amateurs to seasoned pros suggest that you “focus on your keyword density” and “never publish a post without including your keyword in these 9 places.” But is that really the best way to get your content to…
