5 Advertising Networks Every Small Business Should Consider Using (Beyond Facebook!)
Digital Marketing | Facebook Marketing | Paid Search | Social Media

5 Advertising Networks Every Small Business Should Consider Using (Beyond Facebook!)

In this day and age, effective online advertising can be the difference between surviving and thriving for small businesses. With the sheer number of people that use the internet and the tools available to target them by factors like age, interests, location, and more, businesses that don’t pay much attention to advertising online risk severely…

An Introduction to Facebook Shops for Small Business
Digital Marketing | Social Media

An Introduction to Facebook Shops for Small Business

With small businesses providing the majority of Facebook’s advertisers, the platform is naturally invested in helping the “little guys” weather the coronavirus storm. So in May of 2020, they announced a new feature to help small businesses sell — Facebook Shops. This mobile-first sales platform is the latest FB platform where brands can sell physical…

How to Incorporate a Facebook Ads Retargeting Strategy Into Your Marketing
Facebook Marketing | Digital Marketing | Paid Search

How to Incorporate a Facebook Ads Retargeting Strategy Into Your Marketing

If you haven’t already, it’s definitely time to incorporate Facebook Retargeting into your marketing strategy. But first, what is retargeting? Put simply, it’s a marketing tool used to “target” those prospects who have, in some way, shown interest in your website in the past. Why is this such a great idea? Well, those potential customers…

6 Places You Should Be Publishing Your Content Other Than Your Blog
Content Marketing | Digital Marketing

6 Places You Should Be Publishing Your Content Other Than Your Blog

After spending so much time and effort crafting a perfect blog post, you may be ready to call it a day. But if you don’t make an effort to reach new audiences on other platforms, you’ll limit your reach and your ability to gain traffic to your blog. By posting your content to these sites,…

11 Ways to Use Text Messaging to Make More Sales
SMS Marketing | Digital Marketing

11 Ways to Use Text Messaging to Make More Sales

We’re living in a text message world, and this gives entrepreneurs a unique and added opportunity to reach people faster and more efficiently. Texts, in comparison to phone calls or emails, are more engaging, getting crazy high open rates and responses. Want to know how to incorporate text messaging into your marketing plan? Read on….

How to Create a Killer Facebook Video Ad for Your Business
Facebook Marketing | Video Marketing

How to Create a Killer Facebook Video Ad for Your Business

Not using Facebook video for advertising? I’m not going to beat around the bush. You’re making a mistake. In fact, I think Facebook video marketing may be the single best way to increase conversions and sales for your business. That’s a bold statement, but I can back it up. People watch a huge amount of…