7 Tips to Get Your Business Live Streaming on Social Media
Digital Marketing | Social Media

7 Tips to Get Your Business Live Streaming on Social Media

Are you feeling intimidated by the idea of streaming live video on social media? You’re not alone. The idea of showing your face and talking to your audience without the benefit of editing is a bit daunting to many. But going live has many benefits, from “beating” the algorithm to higher engagement to the shorter…

12 Versatile Marketing Approaches To Consider When You Need To Do Something Different
Digital Marketing

12 Versatile Marketing Approaches To Consider When You Need To Do Something Different

The world has changed over the last several months, and businesses of all kinds are trying to figure out marketing strategies that will work going forward. It may be time to try something totally new and different from your normal routine to create some energy and get sales moving. Depending on your industry, there are…

4 Ways to Identify and Develop Your Unique Selling Proposition
Digital Marketing

4 Ways to Identify and Develop Your Unique Selling Proposition

If you want to distinguish yourself from the competition, it’s important to identify and develop your Unique Selling Proposition (USP). Put simply, your USP is a summary of what is unique about your business and how your business adds value to your current or potential customers. Your USP can also help you identify and narrow…

Paid Versus Organic Marketing: What They Are and How to Use Them
SEO | Digital Marketing | Paid Search

Paid Versus Organic Marketing: What They Are and How to Use Them

Both paid and organic marketing have a place in your marketing strategy, but what are they and how can you get the most out of both methods? Read on to learn more! What Are Organic and Paid Marketing? Organic Marketing Organic Marketing is less costly than paid (hence the name). Instead of spending lots of…