The COVID-19 pandemic has forced us to take a long, hard look at some things we used to take for granted. Over the past year, we’ve explored the wide world of masks, found a new appreciation for our wonderful public school teachers, and learned about the true value of toilet paper. We’ve also learned that…
In a perfect world, every business owner would have an unlimited budget that would buy them access to the top talent they needed. In reality, budget constraints mean that often, small business owners and their employees have to be versatile and knowledgeable in a number of areas. The CEO may be running the marketing department….
You’ve got to spend money to make money. That’s what they say, right? And yet, for some small business owners, a generous marketing budget just isn’t in the cards. You can skimp on marketing, but I’m willing to bet you haven’t considered something that you should be thinking about… And that’s the lifetime value of…
