The Surprising Truth about Keywords — And What You Should Focus On Instead
SEO | Content Marketing | Digital Marketing

The Surprising Truth about Keywords — And What You Should Focus On Instead

Keywords are one of the most often-cited and perhaps least understood aspects of SEO. Content marketers from rank amateurs to seasoned pros suggest that you “focus on your keyword density” and “never publish a post without including your keyword in these 9 places.” But is that really the best way to get your content to…

Run Your Content Through This 7 Step Checklist Before You Share It
Content Marketing | Digital Marketing

Run Your Content Through This 7 Step Checklist Before You Share It

When you’re creating a lot of content on a weekly or monthly basis, you may think you’ve got it down. But with the constant workflow of new ideas, content creation, and promotion of your blogs, podcast episodes, or videos, you may be forgetting a few crucial steps before you hit “publish.” If you fail to…