maybe<\/em> add some features for desktop.<\/p>\nWebsites have become simpler. You may remember the sites of the early internet, overwhelming the visitor with animation, banner ads, flashing colors, and small text on a neon background. Web design has matured since then, with a new minimalism taking hold. This is a good thing for mobile design!<\/p>\n
Keep simplicity in mind when you\u2019re planning your site. It will be both easier for the mobile user to navigate, and will load more quickly. With page speed a major Google ranking factor, keeping your site light and fast will improve your position in search engine results.<\/p>\n
Next, consider your hierarchy of information. On mobile, all content will be presented vertically. So you have to prioritize your content, putting the most important information at the top. Blog headlines and hero content should be visible before the user has to put finger to screen and start scrolling.<\/p>\n
You don\u2019t have to know how to code to create a mobile-first website. Even responsive website builders like WordPress and Squarespace allow you to toggle between mobile, tablet, and desktop views. Plan your site from the mobile view, and check it with the desktop view before publishing.<\/p>\n
Must-Have Mobile Site Features<\/h3>\n
Whether you\u2019re working with a responsive site design or starting from scratch with a new mobile design, here are the elements your mobile site should have.<\/p>\n
Hamburger Menu<\/h3>\n
A hamburger menu is a symbol with three stacked horizontal lines. It\u2019s a universal icon for a navigation menu on mobile, and it will immediately tell the user where to click for more options.<\/p>\n
Compressed Images<\/h3>\n
Large images are a major site-speed killer. Images should be compressed to reduce their overall size and improve your site and page load speeds.<\/p>\n
Simple Layout<\/h3>\n
A simple, easy to navigate layout will make your mobile site user friendly.<\/p>\n
Clickable CTAs<\/h3>\n
Your call to action (or CTA) tells the user what to do next when they\u2019re on your site. \u201cBuy now,\u201d \u201cLearn more,\u201d and \u201cGet the download\u201d are all CTAs that ask the user to take an action.<\/p>\n
CTAs should always be easy to click, preferably in a brightly colored box or button. This is especially important on mobile, where clicking a small text link may be difficult.<\/p>\n
Focus on the User<\/h2>\n
<\/p>\n
Whether you\u2019re designing your own site or outsourcing the project to a web developer, make sure that mobile is on your mind. Scroll through your most-visited websites on your smartphone, and note what makes the experience easy vs. what the frustrations are.<\/p>\n
Keep the user in mind when designing your mobile site. They\u2019re who you\u2019re trying to impress!<\/p>\n","protected":false},"excerpt":{"rendered":"
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