not to copy<\/strong>. Never, never. The purpose is to figure out what informational gaps your piece is missing, so you can figure out how to fill them. In the world of search engine rankings, the most in-depth, helpful content usually reigns supreme. So you have to provide a more complete piece of work than the competition.<\/p>\nNext, read through your copy carefully. What has changed since you first wrote it? In the field of SEO, for example, best practices are changing all the time. An article from 2018 could be woefully outdated, and Google will prioritize fresher content.<\/p>\n
Is any of your information old? Are there new policies or laws that need to be addressed? New studies you could cite?<\/p>\n
Has COVID-19 had an impact on the content? How about the 2020 election?<\/p>\n
Update Your Content<\/h3>\n
Fill in the gaps and update your article for the current climate. By answering the query more accurately and more completely, you\u2019ll improve your chances of overtaking the competition.<\/p>\n
Adding images and graphics can also help with your rankings. An infographic or a few handy charts can make your content more useful to the reader, and that\u2019s something Google looks for.<\/p>\n
Before you hit publish, check for broken links. Use a free plugin like SEO Minion or Broken Link Checker to verify that every link is still active.<\/p>\n
And before you go live, update the publish date. Google will crawl the new content either way, but an updated publish date will also show readers that your info is current and cutting edge.<\/p>\n
After You Publish<\/h2>\n
<\/p>\n
When your shiny new article is updated and re-published, promote the dickens out of it! Treat it just like a brand new piece of content and push it all over your social media channels. Give it the best chance you can to climb up to Google\u2019s coveted top three.<\/p>\n
In a few weeks, check your keyword again to measure your results.<\/p>\n
Now find another piece of content, and repeat!<\/h2>\n
Google likes established websites, but new content. This method lets you build on old work to keep your website fresh. With a steady routine of new and updated blog posts, you\u2019ll keep your pieces accurate, useful, and Google-friendly.<\/p>\n","protected":false},"excerpt":{"rendered":"
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