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<\/p>\nIf you want to distinguish yourself from the competition, it\u2019s important to identify and develop your Unique Selling Proposition (USP). Put simply, your USP is a summary of what is unique about your business and how your business adds value to your current or potential customers.<\/p>\n
Your USP can also help you identify and narrow monthly or yearly goals. When you understand how you\u2019re different (and hopefully better) than the competition, you can establish goals and marketing initiatives that help you grow.<\/p>\n
Put yourself in your customers\u2019 shoes. Sometimes there are too many choices, making it difficult for you to know who to trust with your hard-earned money. Do you choose the first option to pop up on your Google search? Or, when doing your research, do you choose the company that will add value that its competitors can\u2019t add?<\/p>\n
Understandably, your business\u2019s USP is vital because it shows the customer why you\u2019re the right company to choose and in what ways you\u2019re different and better than the competition.<\/p>\n
Before you can develop a USP, you\u2019ll need to spend some time brainstorming. Ask yourself \u2014 and then write down \u2014 what makes your company unique, what your ideal customer\u2019s pain points are, and how your product or service addresses those problems. If you\u2019re struggling to figure out what makes your company, product, or service unique, just throw down ideas whether or not you assume them to be \u201cgood\u201d ideas. You might find that your business is unique for some seemingly insignificant reason, like the way you interact with your customers, your commitment to community service, the simplicity of your pricing, or even your methods of production.<\/p>\n
Your next step is to research the competition and compare what they\u2019re offering to the list of ideas you\u2019ve just compiled. Do you see any differentiation? Are you offering something that they\u2019re not? Look at their ads, their social media presence, their website, and their offerings. Ask yourself: in what way can we set ourselves apart from them?<\/p>\n
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This one might make you nervous, but hear me out. Determining your target audience makes marketing to them that much easier. In other words, if you know who you\u2019re talking to, you\u2019ll know just what to say.<\/p>\n
Think about the customers who would benefit most from your product or service and sell to them, but make sure that your marketing focus is setting your business apart in their eyes. For example, if you know that your target audience is frustrated by confusing pricing and expensive add-ons, speak to this pain point and explain how your pricing is never-changing with no charge for extra add-ons (or whatever marketing plan addresses this pain point best). Your USP should directly correlate to the needs or frustrations of this audience, which makes differentiation much easier.<\/p>\n
Work on paring down your USP into a short, memorable phrase that your audience can latch onto. Then, center everything you do around this messaging. Put it in your ads, email campaigns, on your website and social media, and embody this uniqueness in your relationship and communication with customers.<\/p>\n
Now that you\u2019ve got your USP defined and pared down into an effective motto, make this messaging the focal point of your marketing campaigns. If you\u2019re doing a good job of conveying your USP through all of your customer-facing messaging, your customers should be able to tell others what makes you stand out.<\/p>\n
Don\u2019t just BE unique; TELL your audience HOW you\u2019re unique. It\u2019s all about communicating that same message (albeit packaged in different, creative ways) over and over again until your USP becomes synonymous with your business name.<\/p>\n
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Your USP sets you apart from your competition, and that means more sales. When customers begin to see that choosing you means they\u2019ll get value that they can\u2019t get anywhere else, you\u2019re sure to keep them coming back for more (and, hopefully, telling their friends and family all about your business). Your uniqueness sells, so make it the center of all you do!<\/p>\n","protected":false},"excerpt":{"rendered":"
If you want to distinguish yourself from the competition, it\u2019s important to identify and develop your Unique Selling Proposition (USP). Put simply, your USP is a summary of what is unique about your business and how your business adds value to your current or potential customers. Your USP can also help you identify and narrow…<\/p>\n","protected":false},"author":1,"featured_media":20694,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"default","_kad_post_title":"default","_kad_post_layout":"default","_kad_post_sidebar_id":"","_kad_post_content_style":"default","_kad_post_vertical_padding":"default","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[6],"tags":[41,93,64,90,233,232,231],"_links":{"self":[{"href":"https:\/\/leadautomationsystems.com\/wp-json\/wp\/v2\/posts\/20692"}],"collection":[{"href":"https:\/\/leadautomationsystems.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/leadautomationsystems.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/leadautomationsystems.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/leadautomationsystems.com\/wp-json\/wp\/v2\/comments?post=20692"}],"version-history":[{"count":0,"href":"https:\/\/leadautomationsystems.com\/wp-json\/wp\/v2\/posts\/20692\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/leadautomationsystems.com\/wp-json\/wp\/v2\/media\/20694"}],"wp:attachment":[{"href":"https:\/\/leadautomationsystems.com\/wp-json\/wp\/v2\/media?parent=20692"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/leadautomationsystems.com\/wp-json\/wp\/v2\/categories?post=20692"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/leadautomationsystems.com\/wp-json\/wp\/v2\/tags?post=20692"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}