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<\/p>\nWhether you\u2019re just starting out or you\u2019ve been in the game for a few years, you probably don\u2019t want to spend excess money on marketing if you can just do it yourself. For the savvy small business owner who wants to save some money, here are some tips for marketing on a budget.<\/p>\n
You may be doing business out of a local storefront, or you may be solely online\u2026 Either way, you can leverage your community to market your business. Get your name out there by sponsoring a local soccer or flag football team, print out some flyers and hang them up at the local gym or recreation center, set up a booth at a local event, or offer to speak at an event where your expertise would be value-added. This will boost awareness about your business AND help you make one-on-one connections.<\/p>\n
If you\u2019re out there in the community, you\u2019ll inevitably have opportunities to pitch your business to fellow locals. When that opportunity arises, make sure you\u2019re ready with your elevator pitch. A good elevator pitch contains a quick explanation of how your business helps people and how you offer something unique. Practice it, but don\u2019t overdo it. You don\u2019t want your prospect to sense nerves or desperation.<\/p>\n
Find other businesses that you believe in and make connections with them. Offer them your willingness to promote them if they\u2019ll do the same for you. You could even come together for a community event and refer potential customers to each other. No matter how it looks, it\u2019s a win for you and a win for the other businesses in your community.<\/p>\n
We all know that there are countless social media platforms out there, and it can seem a little overwhelming. But the good news is that it is either free or very inexpensive to market your business through this medium. Choose a few platforms that you think suit your business best and become an expert in the many ways to reach and expand your audience with them.<\/p>\n
But here\u2019s a quick tip: don\u2019t go ad-crazy in social media, especially without nurturing relationships with your current and potential customers first. Social media is meant for socializing, so make that your priority first.<\/p>\n
These days, content is king. Not only does it boost your in-field credibility and brand awareness, but it also helps people. Of course, you don\u2019t have to spend any money to create great content (if you or a member of your team are willing to do it yourself). If you\u2019ve got older content, simply recycle it. Update it, spruce it up, add a new take on an age-old issue\u2026 whatever the case may be, don\u2019t reinvent the wheel if you don\u2019t have to.<\/p>\n
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Maintain your customer base by sending them periodic emails. Get their email address (either in person or online) and send them your awesome content or a discount deal here and there. Just make sure you\u2019re nurturing the relationship through every touch point. You\u2019ll be surprised how good of an impression this will leave on your customers– hopefully good enough to get them to tell others about your business.<\/p>\n
Everyone likes freebies and discounts, so if you want to attract more customers, give them an offer they can\u2019t refuse. Of course, if they love your product or service, they\u2019ll probably come back or tell someone else about you. And even though you may lose a few bucks by giving away freebies or offering limited-time discounts, you will likely gain a repeat customer which is much more valuable in the end anyway.<\/p>\n
This is your business we\u2019re talking about– if you don\u2019t ask for the support of your customers, then who will? Asking for referrals is free marketing, and all it takes is your willingness to ask. If you don\u2019t get any traction with a simple request, consider incentivizing customers in exchange for their recommendation.<\/p>\n
It doesn\u2019t cost much to get some good-looking business cards to have out. And even though this is a more old-school approach to marketing, it\u2019s still quite valuable. Always have your business cards on hand, and give them to everyone you meet.<\/p>\n
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Believe it or not, it costs nothing to apply for business awards for your niche. And if you are selected, you can tout that award on your website or in your storefront (or both). This boosts your credibility and gives you another thing to write about in your email marketing and social media campaigns.<\/p>\n
Marketing your business on a tight budget is not as difficult as you might think. And by putting into practice the above tips, you\u2019ll find that a little hustle goes a long way.<\/p>\n","protected":false},"excerpt":{"rendered":"
Whether you\u2019re just starting out or you\u2019ve been in the game for a few years, you probably don\u2019t want to spend excess money on marketing if you can just do it yourself. For the savvy small business owner who wants to save some money, here are some tips for marketing on a budget. #1 Go…<\/p>\n","protected":false},"author":1,"featured_media":16862,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"default","_kad_post_title":"default","_kad_post_layout":"default","_kad_post_sidebar_id":"","_kad_post_content_style":"default","_kad_post_vertical_padding":"default","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[6],"tags":[168,166,167,113,149,64,165],"_links":{"self":[{"href":"https:\/\/leadautomationsystems.com\/wp-json\/wp\/v2\/posts\/16859"}],"collection":[{"href":"https:\/\/leadautomationsystems.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/leadautomationsystems.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/leadautomationsystems.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/leadautomationsystems.com\/wp-json\/wp\/v2\/comments?post=16859"}],"version-history":[{"count":0,"href":"https:\/\/leadautomationsystems.com\/wp-json\/wp\/v2\/posts\/16859\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/leadautomationsystems.com\/wp-json\/wp\/v2\/media\/16862"}],"wp:attachment":[{"href":"https:\/\/leadautomationsystems.com\/wp-json\/wp\/v2\/media?parent=16859"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/leadautomationsystems.com\/wp-json\/wp\/v2\/categories?post=16859"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/leadautomationsystems.com\/wp-json\/wp\/v2\/tags?post=16859"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}