{"id":16744,"date":"2020-04-14T15:15:45","date_gmt":"2020-04-14T15:15:45","guid":{"rendered":"http:\/\/leadautomationsystems.com\/?p=16744"},"modified":"2020-09-22T02:06:25","modified_gmt":"2020-09-22T02:06:25","slug":"8-ways-to-increase-your-visibility-and-engagement-on-linkedin","status":"publish","type":"post","link":"https:\/\/leadautomationsystems.com\/8-ways-to-increase-your-visibility-and-engagement-on-linkedin\/","title":{"rendered":"8 Ways to Increase Your Visibility and Engagement on LinkedIn"},"content":{"rendered":"
As LinkedIn\u2019s popularity grows, so too should your desire to reach as many people as possible through this avenue. LinkedIn is really a different animal from other social media sites because you\u2019re working exclusively with other business professionals. That also makes it a great way to make connections and pinpoint the content to the precise group you\u2019re trying to reach.<\/p>\n
But how do you get that content to reach as many people as possible? Read on to learn about some surefire ways to engage on LinkedIn.<\/p>\n
LinkedIn users are able to use hashtags to find content on topics of interest. You\u2019ll want to hashtag your posts so that your name, brand, and content are discovered when potential clients are on the prowl for info. Be sure to do some research about what hashtags seem most related to your field and simply add them to the bottom of your posts to broaden your audience.<\/p>\n
Instead of relying solely on LinkedIn feeds to disseminate your content, you can target people through engagement groups. Create these groups by categorizing your connections based on their needs and interests, and then send out links to relevant content so that they\u2019re sure to see it and, hopefully, engage with it. The more engagement your content receives, the more visibility LinkedIn gives it, so it\u2019s a win-win.<\/p>\n
When you engage with content on LinkedIn, you not only help with their visibility but your own as well. In fact, your comments on others\u2019 posts will appear in the newsfeed of your first degree connections, and that\u2019s free visibility for you and your business.<\/p>\n
Surprisingly, on LinkedIn, status updates get more visibility than articles, so instead of spending all of your time creating longer pieces, consider the status update. Find a way to wedge your information, if possible, into the approximately 250-word limit, and you\u2019ll reach more people than an article would.<\/p>\n
That isn\u2019t to say, however, that you shouldn\u2019t be creating article content. Rather, the status update just seems to get more exposure through this platform. Want to do both? Create a status update that includes one teaser point from one of your articles and then include a link to the full article as the first comment. And let people know that the link is in the comments at the end of your post. Why? It seems that LinkedIn prefers for users not to leave the platform, so visibility on status updates with links included is not as high as those without it.<\/p>\n
The first rule of engaging content is that it must be good\u2026 intriguing\u2026 and new! Here are a few methods you could try in order to increase engagement.<\/p>\n
It\u2019s as simple as this: respond when people communicate with you. Whether it\u2019s through direct messaging or public comment, respond with kindness and vulnerability. Give people your ear and they\u2019ll be more likely to engage with your future posts and with your business directly.<\/p>\n
Try to post every few hours, knowing that you can repost content to enhance visibility and engagement. Yes, it\u2019s okay to repost this evening something that you posted this morning, but be sure to write new copy at the top to spice it up. If you do this, you\u2019ll give your evening scrollers a chance to see something that they may have missed while they were at work.<\/p>\n
Every good post, whether a status update or a long-form article, needs a call-to-action. Invite your prospects to join a webinar you\u2019re hosting, join an e-mail list to get free offers, download your latest ebook, or learn more by visiting your website. Just make sure that the CTA is irresistible and straightforward.<\/p>\n
As you can see, it doesn\u2019t take much for you to increase your LinkedIn presence. Get started today since we aren\u2019t sure how long this free exposure will last!<\/p>\n","protected":false},"excerpt":{"rendered":"
As LinkedIn\u2019s popularity grows, so too should your desire to reach as many people as possible through this avenue. LinkedIn is really a different animal from other social media sites because you\u2019re working exclusively with other business professionals. That also makes it a great way to make connections and pinpoint the content to the precise…<\/p>\n","protected":false},"author":1,"featured_media":16745,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"default","_kad_post_title":"default","_kad_post_layout":"default","_kad_post_sidebar_id":"","_kad_post_content_style":"default","_kad_post_vertical_padding":"default","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[18,6],"tags":[101,100,103,64,66,102],"_links":{"self":[{"href":"https:\/\/leadautomationsystems.com\/wp-json\/wp\/v2\/posts\/16744"}],"collection":[{"href":"https:\/\/leadautomationsystems.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/leadautomationsystems.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/leadautomationsystems.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/leadautomationsystems.com\/wp-json\/wp\/v2\/comments?post=16744"}],"version-history":[{"count":0,"href":"https:\/\/leadautomationsystems.com\/wp-json\/wp\/v2\/posts\/16744\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/leadautomationsystems.com\/wp-json\/wp\/v2\/media\/16745"}],"wp:attachment":[{"href":"https:\/\/leadautomationsystems.com\/wp-json\/wp\/v2\/media?parent=16744"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/leadautomationsystems.com\/wp-json\/wp\/v2\/categories?post=16744"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/leadautomationsystems.com\/wp-json\/wp\/v2\/tags?post=16744"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}