Sales automation involves taking the manual, time-consuming tasks sales reps, managers, and leaders do on a daily, weekly, or monthly basis and automating them. Not only does it turbocharge your efficiency, it also improves accuracy and accelerates your sales process.
One of the popular email automation tools, Active Campaign gives a good explaination of what Sales Makerting is and why it’s important.
What Is Sales Automation?
Why Sales Automation?
You can get access to their full course here: Sales Automation Course