Messenger Bots are a relatively new technique in the Digital Marketing world, but one that we’ve had a ton of success with when implementing them for our clients.
Chatbots are the automation of messages & triggers that allow us to deploy messenger marketing strategies. A Messenger Bot is a way to leverage the fact that almost everyone out there answers their Facebook Messages right away. We can build very specific campaigns that act like a “Facebook Ad Campaign” (as discussed in the last chapter), but adds in a very personalized follow-up that happens right inside of Facebook Messenger.
What makes these so effective is that the potential customer feels like they are getting instant attention from your business when they start “talking” to your messenger bot.
#1 Grow Revenues
When a messenger bot is working for a business, the business owner doesn’t need to be available 24/7. Customers can still make purchases and get answers to their questions without any wait, and without getting frustrated that the business isn’t available to help them.
#2 Better Relationships With Customers
Businesses always want to learn more about their customers, so they can provide them with the products and services they really need. Messenger bots allow you to see what your customers are asking, how they’re interacting with the bot, and generally get to know them better.
#3 Greater & Easier Reach
Literally millions of people use messaging apps every day. When a business uses a messenger bot within these apps, that’s millions of people making up their audience. There are very few other types of online marketing, or business services for that matter, that can boast that same kind of reach.
#4 Saves Tons of Time
As a business owner, it’s impossible to deal with every customer at once. While you can get to all of them, it takes time. And people can become frustrated by the wait. Messenger bots are the answer. They can handle hundreds of requests simultaneously without limits.