11 Ways Small Businesses Can Use TikTok in Their Marketing
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11 Ways Small Businesses Can Use TikTok in Their Marketing

Small businesses are always looking for ways to use their marketing budget as efficiently as possible. One of the many strategies is to incorporate TikTok, the fast-growing social media platform. But how can you use TikTok in your marketing? Should you pay for ads? Should you create content? We’ll outline just some of the ways…

8 Ways to Get More Sales Opportunities in Your Pipeline in 2021
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8 Ways to Get More Sales Opportunities in Your Pipeline in 2021

After the year we’ve all had, seeing a much brighter economic forecast for the year ahead is music to our ears. Now is the time to make sure you’re ready to take advantage of it! Here are 8 things you can do today to make the most of your opportunities in the year ahead. Target…

5 Strategies for Business Growth as the Economy Begins to Open Back Up Again

5 Strategies for Business Growth as the Economy Begins to Open Back Up Again

The COVID19 pandemic has had a drastic impact on every industry. The retail industry was among those hit the hardest. As venturing outside quite literally became the difference between life and death, retail outlets were forced to shut down as governments across the globe struggled to get a grip on the virus. Even businesses that…

7 Tips for Effective Copywriting
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7 Tips for Effective Copywriting

Professional copywriters are experts in sales and human psychology. They know what makes people tick and how to connect with an audience to get them to spend their hard-earned dollars on a product or service. They’re also very expensive. A top-tier copywriter can charge upper five-figures to write a website. And many small businesses aren’t…