How to Create a Killer Facebook Video Ad for Your Business
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How to Create a Killer Facebook Video Ad for Your Business

Not using Facebook video for advertising? I’m not going to beat around the bush. You’re making a mistake. In fact, I think Facebook video marketing may be the single best way to increase conversions and sales for your business. That’s a bold statement, but I can back it up. People watch a huge amount of…

Why You Should be Doing SMS Marketing Right Now

Why You Should be Doing SMS Marketing Right Now

What does your marketing mix include? If you’re like most local businesses, you’re probably doing a mix of online and offline marketing. You might be engaging with customers on social media, hosting local events, blogging, and advertising in the local paper. Perhaps you’ve even targeted mobile customers by using Facebook’s “Call Now” button on your…

How Much Are Your Customers Worth? (Hint: It’s More Than You Think)

How Much Are Your Customers Worth? (Hint: It’s More Than You Think)

You’ve got to spend money to make money. That’s what they say, right? And yet, for some small business owners, a generous marketing budget just isn’t in the cards. You can skimp on marketing, but I’m willing to bet you haven’t considered something that you should be thinking about… And that’s the lifetime value of…