3 Benefits of Having A Strong Social Media Presence

2021 and beyond is unpredictable and over the next couple months there are still a lot of questions that we can’t answer. How soon until there’s a vaccine to Covid-19? When will the pandemic end? When will we return to business as usual? For small business owners, that last question looms large. With COVID cases…
Not using Facebook video for advertising? I’m not going to beat around the bush. You’re making a mistake. In fact, I think Facebook video marketing may be the single best way to increase conversions and sales for your business. That’s a bold statement, but I can back it up. People watch a huge amount of…
If you have a business blog, driving traffic is probably your #1 issue (after creating content, that is!). A good SEO strategy is a major component to getting more website visitors, but it takes time. And competing with bigger, more established businesses can be tough. Many bloggers rely on Pinterest to drive more traffic to…
If you’re ready to expand your customer base, then it’s time to create a solid referral marketing system. But before you can get started, you’ve got to make sure that your customer interactions and product/service offering are worth the referral. Once you’ve refined those areas of your business, you can feel good about asking someone…
A large majority of your audience is probably attached — more than they want to admit — to their phones. So, as you seek to drive more sales, you’ve got to meet your customers where they are. Sending out engaging text messages is one of the latest ways to increase your numbers, but you’ve got…
What’s Instagram to you? If your response is something like “a platform to share selfies” or “something my kids use,” then guess what? You’re missing some exciting marketing opportunities for your business. The truth is that more small businesses using Instagram for marketing than ever before. And the best part? It’s easier to get started…