5 Advertising Networks Every Small Business Should Consider Using (Beyond Facebook!)
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5 Advertising Networks Every Small Business Should Consider Using (Beyond Facebook!)

In this day and age, effective online advertising can be the difference between surviving and thriving for small businesses. With the sheer number of people that use the internet and the tools available to target them by factors like age, interests, location, and more, businesses that don’t pay much attention to advertising online risk severely…

11 Ways Small Businesses Can Use TikTok in Their Marketing
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11 Ways Small Businesses Can Use TikTok in Their Marketing

Small businesses are always looking for ways to use their marketing budget as efficiently as possible. One of the many strategies is to incorporate TikTok, the fast-growing social media platform. But how can you use TikTok in your marketing? Should you pay for ads? Should you create content? We’ll outline just some of the ways…

What Will Digital Marketing Look Like in 2021?
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What Will Digital Marketing Look Like in 2021?

2021 and beyond is unpredictable and over the next couple months there are still a lot of questions that we can’t answer. How soon until there’s a vaccine to Covid-19? When will the pandemic end? When will we return to business as usual? For small business owners, that last question looms large. With COVID cases…

Getting Started With LinkedIn Stories
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Getting Started With LinkedIn Stories

First it was Snapchat. Then Instagram released their Stories feature, followed by Facebook. Now, LinkedIn has hopped aboard, with their new LinkedIn Stories feature. Available only on the LinkedIn app, stories let brands reach their professional connections with 20 second videos. These videos are only available for 24 hours (just like Instagram) before they disappear….